Another yearly celebration of International Women’s Day has arrived! We’re especially excited this year, as we are taking over the Instagram Stories of the UGA Alumni Association (@ugaalumniassoc), the alma mater of all four of our team members! Our takeover will go live Friday, March 8 on the official #InternationalWomensDay, and we’re proud to be chosen for this honor.

As a team of powerful, creative women, we work towards a more female-balanced workforce every day. We uplift each other’s ideas and stand behind our fellow females’ successes daily. We support the voices of those less-heard and encourage the future generations of powerful female creatives.

In the spirit of the movement, we wanted to bring attention so some lesser known facts about International Women’s Day and the powerful females who have paved the way.

Did you know?

The roots of International Women’s Day begin in 1908, when 15,000 women took to the streets of New York City to march for shorter work hours, better pay and voting rights. While this was just the beginning of the movement, the first International celebration was in 1911 and was celebrated in Austria, Denmark, Germany and Switzerland.

Officially, the United Nations recognized the day first in 1975 and starting in the 1990’s, has set a new theme each year. The first very theme (in 1996) was “Celebrating the Past, Planning for the Future”. The theme of this year’s celebration is #BalanceForBetter. (Don’t you love how we’ve converted the themes to hashtags?!) Not only do we encourage a female-balanced workforce every day (at Clementine) but we also recognize it in other industries by working for female-led brands to increase opportunities for our clients.

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As of 2018, women owned 4 out of 10 of the small businesses in America, which we were happily surprised to hear! The growth for female-led small businesses was up 58% since the year 2007, whereas overall business growth only increased 12%! Our team members alone accounted for more than 4 new businesses created in that time period. Girl Power!

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If you thought Nike was traditionally a man’s brand, think again! The Nike logo was designed by a woman and we don’t think she gets enough credit. Carolyn Davidson created the logo design in 1971 while studying graphic design at Portland State University. She was compensated $35 for her work (!) but later gifted an unreported amount of stock bonds for her contribution.

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Mattel and National Geographic have teamed up to show future generations of children that if Barbie can be whatever she wants to be, so can they! Because women are often underrepresented in science, math and technology industries, Mattel identified a group of new, intriguing careers for Barbie in these fields. Barbie is now a Wildlife Conservationist, Astrophysicist, Polar Marine Biologist, Wildlife Photojournalist and Entomologist and these dolls will be hitting the shelves later this year.

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What #InternationalWomensDay story are you most proud of?

Tell us on Twitter @cca_creates or post your own story to Instagram and tag us @clementinecreativeagency!